Our Approach

The “5 Whys,” a technique developed by Toyota and integral to problem‐solving within Toyota’s Lean culture, is an excellent method for peeling away layers surrounding a core issue. We typically ask a lot of questions – to understand and validate your thinking, objectives and rationale – and learn about your business aspirations, customers and criteria for success. We combine that learning with our own research, to give us a comprehensive picture of your business, customers and competitive environment.

Characteristics of Our Work

  • Creativity and new ideas
  • Ability to translate complex ideas and information into clear marketing messages
  • High quality of work and execution
  • Meticulous attention to detail
  • Value of a low‐overhead operation vs. large, expensive agency
  • Depth of experience, knowledge and impact of a large agency
  • Strategic insight
  • Questioning, challenging and validating
  • Ability to manage creative and production to outstanding results
  • Intellectual curiosity – always looking for a better, more effective way

Our Typical Process

  • Question and listen
  • Research and confirm
  • Recommend approach and tactics
  • Establish consensus on direction/budget
  • Collaborate and execute
  • Review, approve, implement
  • Evaluate


“The significant problems we face cannot be solved at the same level of thinking we were at when we created them.”Albert Einstein